![Business-to-business (B2B)](https://images.ctfassets.net/y88td1zx1ufe/2DNcO3wv9kOqtoZm1iWwYh/d0bb239c7b8c3dce9bd1844c1c176819/B2B.png)
Founder Education
June 2023
Business-to-business (B2B)
B2B stands for “business-to-business” and is used to describe companies, transactions, marketing, and other aspects of...
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![How to start a startup](https://images.ctfassets.net/y88td1zx1ufe/743uwm4nGp5hppQdFrbITr/fe235f1b45eb6fecf65dd15a3409e73d/How_to_start_a_startup.jpg)
Founder Education
June 2023
How to start a startup
Founders have several considerations when starting a startup. Here’s what you need to know to take your company from...
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![ASC 718](https://images.ctfassets.net/y88td1zx1ufe/5xuJpzAUZVwrsAYtcHL67w/9255a0fe32c919653e12838504e98175/ASC718_Expense_accounting_-_option.png)
Founder Education
May 2023
ASC 718
Is your startup staying GAAP compliant? Learn how to expense employee stock options on your company’s income statement...
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![Capital gains](https://images.ctfassets.net/y88td1zx1ufe/5hiPHADdzjC3PwU3Wg0EdI/2efe4c1b5ccf0528d4514672b81b7b75/Capital-Gains.png)
Employee Resource Center
April 2023
Capital gains
Capital gains are profits you make from selling a capital asset. Learn the difference between short-term and long-term...
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![Incorporation](https://images.ctfassets.net/y88td1zx1ufe/1kQDZ3g5iE9jRc7nJPj4qB/d5cb170cdc7713217910bf066af58f82/What_-incorporated-_means.jpg)
Founder Education
March 2023
Incorporation
Learn the key steps to incorporating your startup in this guide. We'll help you understand the different entity types,...
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![Pari-passu](https://images.ctfassets.net/y88td1zx1ufe/6H5uvwwrLfy3i7zOImQm8z/d686e7963390b92362baeac34def8b6c/What_is_Pari-Passu___reusing_another_image_.jpg)
Investors
March 2023
Pari-passu
Pari-passu is a type of investor preference where all preferred shareholders in a company have equal distribution...
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![Incentive stock options (ISO)](https://images.ctfassets.net/y88td1zx1ufe/38Qd8YVXnni21uFlpChQRq/822da3c802c983644b8e0fae8fc84c62/2022-Employee-Stock-Options-Report.png)
Equity Education
March 2023
Incentive stock options (ISO)
Incentive stock options (ISO) are a type of stock option that qualifies for special tax treatment. Learn more about...
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![Limited liability company (LLC)](https://images.ctfassets.net/y88td1zx1ufe/745gRhEsmzVFe17q4Zq644/3200957e46b33fd0848cfd71a6987df2/EIPs_for_LLCs.jpg)
Equity Education
February 2023
Limited liability company (LLC)
If you’re considering structuring your business as an LLC, keep reading to learn more about the types of LLCs, pros and...
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![Schedule K-1 tax form](https://images.ctfassets.net/y88td1zx1ufe/34fE7URMmlEqVEdKgVxau5/9394ca59be5c29e6014b34522840f109/K1-explainer.png)
Carta
February 2023
Schedule K-1 tax form
In this article, we cover important due dates, filing information, and what to include in a Schedule K-1 form, a key...
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![Exercising stock options](https://images.ctfassets.net/y88td1zx1ufe/3XfpJaE1NQBHX16tsyuczc/15d2c2feb94504da1802435e3359acc3/What-does-exercising-stock-options-mean.png)
Educational Essentials
January 2023
Exercising stock options
Maximize your tax benefits and minimize risks by learning when and how to exercise stock options.
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![Alternative minimum tax (AMT)](https://images.ctfassets.net/y88td1zx1ufe/3QUyijre5tcgPB9ZepeYGm/9de6f0ebe48bac6ad78821c3a830b64b/AMT.png)
Equity Education
January 2023
Alternative minimum tax (AMT)
Did you exercise incentive stock options (ISO)? Learn what the alternative minimum tax (AMT) is and how to calculate it...
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![Startup employee equity](https://images.ctfassets.net/y88td1zx1ufe/4vHSLF3dZIY1hjFCX0vtBs/21724eef7e5e6ccfc9bf2ac312c67f7c/Understanding_Equity_compensation.png)
Compensation
March 2022
Startup employee equity
Three experienced startup founders narrow down six key factors to consider when deciding how much startup equity to...
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